The Christmas Decorators is a specialist business dedicated to creating magical festive displays for homes and businesses. With a strong reputation for high-quality products and exceptional service, they wanted to expand their reach and attract more residential clients.

In September 2021, I embarked on a 4-month social media project with The Christmas Decorators to enhance their online presence, increase brand awareness, and ultimately generate more leads from homeowners looking to transform their spaces for the festive season.

Optimising the Foundation

• Refreshed their bio and social media profiles to better reflect their services.

• Streamlined their following list to create a more targeted and professional online presence.

  
  Enhancing Brand Aesthetic & Messaging

• Improved the overall look and feel of their social media feed to instantly evoke the magic of Christmas.

• Adjusted messaging to better connect with their audience and drive enquiries.

• Maintained a strong brand identity while making the content more engaging and visually appealing.
  

  Driving Engagement & Lead Generation

• Delivered a steady stream of high-quality, engaging content.

• Implemented a targeted engagement strategy to interact with potential clients.

• Utilised Instagram and Facebook Stories to keep the audience engaged and informed.

Over the 4-month period, this approach led to outstanding results:

✔️ 142 direct message enquiries through Facebook and Instagram.

✔️ A significant increase in phone and email enquiries from residential clients.

✔️ Greater overall brand awareness and engagement across social media platforms.